Dubai Mixtape is a premium digital media platform capturing the pulse of Dubai in real time. From high-profile events and brand launches to emerging trends, personalities, and cultural moments, the platform delivers dynamic coverage that reflects the city’s fast-moving landscape. It brings together stories across business, entertainment, lifestyle, and community.
Powered by REVE by Shaeena, Dubai Mixtape blends media, storytelling, and brand positioning to create impactful visibility. Positioned as “Where the City Speaks,” it connects brands, creators, and audiences through curated features, high-quality content, and strategic collaborations that ensure every story stands out.
Have a story, event, or brand to showcase? Let Dubai Mixtape amplify your presence across the city.
A visionary at heart and a deal-maker by profession, Shaeena Patel is the force behind Rêve—a brand built on passion, precision, and powerful storytelling. Dubai Mixtape, the dynamic digital media platform, is powered by Rêve by Shaeena (RBS), reflecting her extended vision in modern media and cultural storytelling.
With over 15+ years of experience in advertising, marketing, PR, and revenue leadership, Shaeena has worked across every major platform from high-profile entertainment and sports events to corporate campaigns, tourism, radio, TV, digital, print, and social media. Her journey spans collaborations with top agencies, global brands, and high-profile celebrities across the GCC, USA, and Pakistan.
Adding to her dynamic profile, Shaeena has over 8 years of experience as a host and RJ, having hosted major events across the GCC and Pakistan bringing energy, connection, and presence to every stage she commands.
Known for turning ideas into impactful revenue streams, she brings a rare blend of creativity and commercial instinct. Whether it’s building brand narratives, managing public image, or closing high-value partnerships, Shaeena doesn’t just create visibility she creates influence and value.
Revé by Shaeena is a reflection of her vision: bold, refined, and driven by results.
Clients & Collaborations
Luxury Real Estate & Project Launch Strategy
“Shaeena played a pivotal role in shaping the public narrative for our Ocean Tower launch in Dubai. From crafting a strategic PR roadmap to aligning media and delivering a high-impact launch event, she ensured the project was positioned as a premium lifestyle destination. The turnout, media coverage, and sustained post-event engagement reflected her deep understanding of both the real estate landscape and audience psychology in the UAE market.”
Ahmed Al Ansari Real Estate Developers – Ocean Tower, Dubai Director, Al Ansari Group
Media & Radio Brand Growth
“Shaeena has been instrumental in elevating Vibe FM’s market presence across both content and commercial verticals. Her ability to seamlessly integrate programming with revenue generation, while cultivating strong brand partnerships, has added measurable value to the station. She brings together leadership, industry relationships, and execution with remarkable ease.”
Vibe FM 105.4 – Brand & Commercial Expansion CEO, Vibe FM 105.4
Nightlife & Celebrity Event ManagementGrowth
“Collaborating with Shaeena on our celebrity-led events, featuring high-profile names across multiple weekends and New Year’s Eve, was a game-changer. From talent coordination to crowd experience and brand integration, every detail was executed with precision. The events generated significant buzz while delivering strong commercial returns for the venue.”
Club Marq Dubai – Celebrity Nights & New Year’s Eve Operations Head, Club Marq Dubai
Event Sales & Sponsorship Strategy
“Shaeena’s approach to sponsorship sales is both strategic and relationship-driven. Through our live events and on-ground activations, she successfully onboarded key sponsors by aligning their brand objectives with meaningful audience engagement. Her contribution directly drove revenue growth while building long-term brand partnerships.”
Parallel Lines Media Network – Live Events & Activations Brand Partnerships Lead
“What sets Shaeena apart is her ability to seamlessly integrate PR, events, and talent into a unified campaign. Across Filmfare Middle East, Danube Properties, and Delhi Bulls, she created powerful synergy between media buzz, radio amplification, and high-profile event execution. The outcome was not just visibility—but credibility and tangible business impact.”
“Shaeena played a crucial role in driving the commercial success of the US Premier League. From securing key league sponsorships to facilitating team sales, she brought in strong partners through a well-structured, multi-year strategy. Her understanding of both the sports ecosystem and investor mindset helped position the league as a credible and commercially viable property in the US market. Her contribution has been instrumental in building long-term value for the league.”
US Premier League (USA) – Commercial Strategy & Partnerships Founder & Head of Cricket Events
Luxury Real Estate & Project Launch Strategy
“Shaeena played a pivotal role in shaping the public narrative for our Ocean Tower launch in Dubai. From crafting a strategic PR roadmap to aligning media and delivering a high-impact launch event, she ensured the project was positioned as a premium lifestyle destination. The turnout, media coverage, and sustained post-event engagement reflected her deep understanding of both the real estate landscape and audience psychology in the UAE market.”
Ahmed Al Ansari Real Estate Developers – Ocean Tower, Dubai Director, Al Ansari Group
Media & Radio Brand Growth
“Shaeena has been instrumental in elevating Vibe FM’s market presence across both content and commercial verticals. Her ability to seamlessly integrate programming with revenue generation, while cultivating strong brand partnerships, has added measurable value to the station. She brings together leadership, industry relationships, and execution with remarkable ease.”
Vibe FM 105.4 – Brand & Commercial Expansion CEO, Vibe FM 105.4
Nightlife & Celebrity Event ManagementGrowth
“Collaborating with Shaeena on our celebrity-led events, featuring high-profile names across multiple weekends and New Year’s Eve, was a game-changer. From talent coordination to crowd experience and brand integration, every detail was executed with precision. The events generated significant buzz while delivering strong commercial returns for the venue.”
Club Marq Dubai – Celebrity Nights & New Year’s Eve Operations Head, Club Marq Dubai
Event Sales & Sponsorship Strategy
“Shaeena’s approach to sponsorship sales is both strategic and relationship-driven. Through our live events and on-ground activations, she successfully onboarded key sponsors by aligning their brand objectives with meaningful audience engagement. Her contribution directly drove revenue growth while building long-term brand partnerships.”
Parallel Lines Media Network – Live Events & Activations Brand Partnerships Lead
“What sets Shaeena apart is her ability to seamlessly integrate PR, events, and talent into a unified campaign. Across Filmfare Middle East, Danube Properties, and Delhi Bulls, she created powerful synergy between media buzz, radio amplification, and high-profile event execution. The outcome was not just visibility—but credibility and tangible business impact.”
“Shaeena played a crucial role in driving the commercial success of the US Premier League. From securing key league sponsorships to facilitating team sales, she brought in strong partners through a well-structured, multi-year strategy. Her understanding of both the sports ecosystem and investor mindset helped position the league as a credible and commercially viable property in the US market. Her contribution has been instrumental in building long-term value for the league.”
US Premier League (USA) – Commercial Strategy & Partnerships Founder & Head of Cricket Events
